Our vision at R'JABS is to create the world's greatest restaurant company.

Our endeavor is not to just produce quality food at affordable prices, but to use our company as a gateway to promote the gospel of Jesus Christ. As you enter one of R'JABS restaurants you'll be greeted with a friendly smile and great service, leaving satisfied, with a sense of knowing that the excellence and power of R' JABS is of God and not of us,(1 Cor. 4:7). Our recipe for success is built on the foundational truths of the master builder which is God. He will give us the wings to soar because every customer is satisfied that walks in and out of our door. (Psalms 91:4) He shall cover thee with His feathers, and under His wings shalt thou trust. His truth shall be thy shield and buckler.

Our Founding Truths detail the way that We Lead the Business:

•  People Capability First . . . satisfied customers and profitability follow
•  Respond to the Voice of the Customer . . . not just listen
•  Our God is our #1 Leader . . . not senior management
•  Recognition Shows You CARE . . . people leave when you don't
•  Great Operations and Marketing Innovation Drive Sales . . . no finger-pointing
•  Operation Discipline Through Process and Standards . . . doing the right thing consistently - not “program of the month”
•  Franchisees Are Vital Assets . . . operate as one system, not two
•  Quality in Everything We Do . . . especially the food